Most bloggers have two main assets to offer: their expertise and their selves. As they’re sharing their expertise in the form of blog posts, social updates, and content upgrades, they’re also sharing their unique voices, personalities, and lives.
But which of these assets is really attracting subscribers to your blog? That’ll depend a lot on your niche and your audience. To find out whether their readers would respond better to personality or content, Dustin and Lacey Baier of cooking blog A Sweet Pea Chef ran this clever A/B test on one of their LeadBoxes®.
In Version A, Lacey herself appears in the LeadBox® with her gaze trained on the headline—which is written in her voice, starting with “Lacey here.” Version B swaps in an image of a delicious-looking cookbook cover and keeps the headline focused on the lead magnet.
Which version do you think increased opt-ins for this LeadBox™ by 30.72%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadBox™ and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version A you are correct!
Version A, with a 98% probability of outperforming Version B, increased opt-ins by 30.72%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:
- Version A created a stronger emotional tie to the brand, prompting more visitors to opt in.
- Because Lacey is the face of the blog, using her name and photo added a sense of authority to the cookbook that Version B may have lacked.
Why do you think Version A outperformed Version B? Let us know in the comments!
Not all visitors are the same, but A/B testing your approach may be something to consider for your own LeadBoxes®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your calls-to-action, body copy, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About A/B Testing LeadBoxes®
A/B Test: Did a Screenshot or a Stock Photo Increase Opt-Ins by 112.74%?For another example of the power of A/B testing LeadBoxes®, check out this image test.
A/B Test: Which SEO-Related Headline Increased Opt-ins by 26.79%?Not sure which kind of headline to use for your lead-capture boxes? Check out this A/B test and vote to see which SEO-related headline gave this LeadBox™ a 26.79% lift!