A/B Test: Which Headline and Headshot Increased Opt-Ins by 340%?

In the movie “The Wizard of Oz,” both the black-and-white and the Technicolor worlds have their charms. One holds Dorothy’s beloved family, even if it is a little flat and gray; the other is full of beautifully vivid details, as dangerous as it may be.

The stakes aren’t so high in today’s featured A/B test, but I was reminded of that film when I saw this crowdfunding expert’s competing Welcome Gate pages.

Version A features a black-and-white headshot and a pretty simple headline: “Quickly learn how to create a killer crowd funding business plan.”

Version B offers a more vibrant experience: a full-color version of the headshot, plus a more detailed headline that specifies you’ll learn “in less than 2 minutes” instead of just “quickly.”

Which version do you think increased opt-ins for this LeadPage by 340.21%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Black-&-white headshot, simple headline
Full-color headshot, more detailed headline
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 340.21%
17% 83%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 100% probability of outperforming Version B, increased opt-ins by 340.21%.

Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:

1. The black and white image in Version A may be perceived as more professional than its counterpart in Version B.

2. Version B’s promise of creating a complete business plan in less than 2 minutes may have seemed unrealistic to some visitors.

3. The extra color in Version B’s photo and the extra length in its headline may have distracted visitors from the call to action.

Why do you think Version A outperformed Version B? Let us know in the comments!

Not all visitors are the same, but A/B testing ways to increase your perceived value may be something to consider for your own LeadPages®.


What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your body copy, calls-to-action, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing LeadPages®

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.

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