Could two words cause a 312.94% difference in opt-in rate?
That’s what happened in the A/B test we’re looking at today. While this result may be uncommon (unless you start with a really low opt-in rate), it’s also inspiring: once you see the difference a few tweaks to your headline can make, you can start optimizing with ease.
Today’s split test comes from the website of our own podcast, ConversionCast. We tested two LeadBox™ headlines based on the idea of increasing customer value. In one, we added two extra words about building relationships. In the other, we gave away a little more about the contents of the lead magnet with a “hint.” Here are the competing headlines(the minor tweaks are in bold):
- Free Report Reveals…The Exact Strategy Lisa McQueen Used to Build Relationships & Increase Lifetime Customer Value By 144%
- Free Report Reveals…The Exact Strategy Lisa McQueen Used to Increase Lifetime Customer Value By 144% (Hint: Automation)
Which version do you think increased opt-ins for this LeadBox™ by 312.94%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage® and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version B you are correct!
Version B, with a 100% probability of outperforming Version A, increased opt-ins by 312.94%.
Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:
- The headline in Version B more clearly communicated what visitors would learn about in the report, adding value to the lead magnet.
- Visitors may have found more value in automation tips than in relationship-building advice.
Why do you think Version B outperformed Version A? Let us know in the comments!
Not all visitors are the same, but A/B testing your headlines may be something to consider for your own LeadBoxes®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your images, form fields, calls-to-action, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About LeadBox™ Headlines
A/B Test: Which Landing Page Headline Increased Opt-ins by 123.38%?
For another example of the power of headlines, check out this LeadBox™ test.
A/B Test: Which SEO-Related Headline Increased Opt-ins by 26.79%?
Not sure which headline to use for your landing pages? Check out this A/B test and vote to see which SEO-related headline gave this LeadBox a 26.79% lift!