A/B Test: Did a Screenshot or a Stock Photo Increase Opt-Ins by 112.74%?

Since I began my later 20s, I have noticed that a lot of people my age are trying to live healthier lives. For me, it works best if I take it one step at a time—trying to choose the occasional salad over a slice of pepperoni pizza, for instance.

You could say I model my approach to healthy living on A/B testing—which improves the health of your digital marketing by making one positive change at a time.

Ryan Cruz of JuicingDietWorks.com and TrafficSalad.org is well versed in both nutritious veggies and A/B testing. So naturally, when he wanted to improve a LeadBox™ offering weekly juicing tips, he tried an A/B test.

In this A/B test, a LeadBox™ image of one of Ryan’s blog posts squared off against an image of green juice, the topic of his site.

Which version do you think increased opt-ins for this LeadBox™ by 112.74%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
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Image of the Lead Magnet
Juicing Image
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2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 112.74%
28% 72%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 99.01% probability of outperforming Version A, increased opt-ins by 112.74%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

  1. The image in Version A could appear to be a blog post that anyone could access on Ryan’s site, which may not seem like enough of an exclusive resource to opt in for.
  2. The image in Version B is a clear, crisp picture related to the topic at hand, which may have made the benefits of opting in more vivid for visitors.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your images may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, calls-to-action, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.

https://youtube.com/watch?v=3h3pQKLagng?showinfo=0

More About A/B Testing LeadBox™ Imagery

A/B Test: Which Image Increased Opt-Ins by 21.99%?For another example of the power of A/B testing imagery, check out this LeadBox™ test.

A/B Test: Which Image Increased Opt-Ins by 101.68%?Can you spot which image increased this LeadBox’s opt-ins by 101.68%? Check out this A/B test and vote to see which image won!

  • Hi, thank you for the post.

    It doesn’t overly surprise me given the fact that the green juice look disgusting!

    It would be interesting doing it with a picture of a nice fresh fruit juice?

    Steven

    • John Nye

      Hey Steven! Although the juice may not appear very appetizing to many, it did lead to a tasty win in this test.

      I also have to agree with you on the fresh fruit option, I think that would be a great follow-up test to run!