A/B Test: Did This Call-to-Action Button Boost or Decrease Opt-ins by 35.69%?

There’s one scene I always remember in the Will Ferrell movie Elf: Buddy the Elf steps into an elevator and immediately presses all 79 buttons.

Even if you’re not a naive elf-man, there’s something about a button that’s irresistible. But are call-to-action buttons on your website just as irresistible to visitors?

Let’s find out, shall we? In today’s A/B test, one landing page with a big yellow call-to-action button faces off against its counterpart that doesn’t feature even one button. In that version, visitors have to click on the large main image to trigger the LeadBox™.

Which version do you think increased opt-ins for this LeadPage® by 35.69%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
No Call-to-Action
2 Calls-to-Action
1 What's Your Vote?
2 And the Winner Is...
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Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 35.69%
24% 76%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 100% probability of outperforming Version B, increased opt-ins by 35.69%.

Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

  1. Version B’s long call-to-action button copy and the second call to action underneath it may have overwhelmed visitors.
  1. With its highlighted piano keys, the large image looks like it could be a video still or some other kind of interactive image. Putting all the focus on this intriguing image in Version A may have made visitors more likely to click to discover what it did.

Why do you think Version A outperformed Version B? Let us know in the comments! Not all visitors are the same, but A/B testing your calls-to-action may be something to consider for your own LeadPages®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, copy color, images, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About Conversion Rate Optimization

[Split Test] Which Call-to-Action Button Copy Increased Opt-Ins by 131%?
For an even more dramatic example of the power of calls- to-action, check out this LeadBox™ test.

100 Interviews Later: The Most Surprising Conversion-Rate Optimization Strategies We’ve Learned from the World’s Best Marketers
Tim Paige has conducted his 100th episode of the ConversionCast podcast! Check out some of the strategies that the brightest minds in marketing are using to boost their conversion rates.