A/B Test: Which Button Copy Increased Opt-Ins by 26.76%?

Got a ghost in your apartment . . . and suspect that your landlord knew all along? You might want to start researching your rights as a tenant—in which case you might come across a LeadBox™ like the one in our featured A/B test for Halloween 2015.

In this A/B test, two jack-o’-lantern-orange call-to-action se two different messages to see which will earn more opt-ins:

  • Version A: “Free Instant Access”
  • Version B: “Click Here”

Which version do you think increased opt-ins for this LeadBox™ by 26.76%? Will you be treated . . . or will you be tricked?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
"Free Instant Access"
"Click here"
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 26.76%
85% 15%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 98.84% probability of outperforming Version A, increased opt-ins by 26.76%.

Although we can’t say with total certainty why this change caused the increase, my guess is that “Click here” was simply clearer. “Free Instant Access” restates the value of the course, but it doesn’t actually tell visitors what to do to get that access.

If you were tricked rather than treated on this one, so was I. Generic button copy such as “Click Here” or “Submit” often falls on the losing end of A/B tests. I’d like to see a follow-up test comparing “Click Here” with a value-rich but also action-oriented alternative, such as “Click Here for Free Access.”

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your call to action copy may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, progress bars, images, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing Call to Action Buttons®

A/B Test: Did This Call-to-Action Button Boost or Decrease Opt-ins by 35.69%?For another example of the power of A/B testing LeadPages®, check out this call to action test.

A/B Test: Which Ultimate Button Color Increased Opt-ins by 68.32%?Not sure about what to use for your calls to action? Check out this A/B test and vote to see which strategy gave this LeadBox a 68.32% lift!