A/B Test: Which Background Image Increased Opt-Ins by 312%?

So you’ve created a landing page for your product. You have your headline, supporting copy, and a call-to-action button. Now what? Are you missing anything?

Duh! You need a background image!

I’ve seen many tests where background images have had a huge impact on a landing page’s opt-in rate—even as much as a 409% lift. With those kinds of numbers in reach, I would say that A/B testing your background image should be high on your testing to-do list. Wouldn’t you agree?

In this A/B test, a textured piece of paper in the background of Version A faces off against an in-motion image of a human face in Version B.

Which version do you think increased opt-ins for this LeadPage® by 312.39%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Textured Paper
In-Motion Image of a Human Face
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 312.39%
40% 60%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 100% probability of outperforming Version B, increased opt-ins by 312.39%.

Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

  1. The background image in Version B is very busy and may be taking attention away from the copy and call-to-action.
  2. With its blurriness and ambiguous facial expression, the image in Version B has an unsettling feel that could be at odds with a professional message.

Why do you think Version A outperformed Version B? Let us know in the comments! Not all visitors are the same, but A/B testing your background images may be something to consider for your own LeadPages®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, text colors, calls-to-action, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.