A/B Test: Which Background Image Increased Opt-Ins by 312%?

So you’ve created a landing page for your product. You have your headline, supporting copy, and a call-to-action button. Now what? Are you missing anything?

Duh! You need a background image!

I’ve seen many tests where background images have had a huge impact on a landing page’s opt-in rate—even as much as a 409% lift. With those kinds of numbers in reach, I would say that A/B testing your background image should be high on your testing to-do list. Wouldn’t you agree?

In this A/B test, a textured piece of paper in the background of Version A faces off against an in-motion image of a human face in Version B.

Which version do you think increased opt-ins for this LeadPage® by 312.39%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

[split_test id=”6038″]