So you’ve created a landing page for your product. You have your headline, supporting copy, and a call-to-action button. Now what? Are you missing anything?
Duh! You need a background image!
I’ve seen many tests where background images have had a huge impact on a landing page’s opt-in rate—even as much as a 409% lift. With those kinds of numbers in reach, I would say that A/B testing your background image should be high on your testing to-do list. Wouldn’t you agree?
In this A/B test, a textured piece of paper in the background of Version A faces off against an in-motion image of a human face in Version B.
Which version do you think increased opt-ins for this LeadPage® by 312.39%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage® and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version A you are correct!
Version A, with a 100% probability of outperforming Version B, increased opt-ins by 312.39%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:
- The background image in Version B is very busy and may be taking attention away from the copy and call-to-action.
- With its blurriness and ambiguous facial expression, the image in Version B has an unsettling feel that could be at odds with a professional message.
Why do you think Version A outperformed Version B? Let us know in the comments! Not all visitors are the same, but A/B testing your background images may be something to consider for your own LeadPages®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, text colors, calls-to-action, form fields, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.