A Letter to Women Who Code

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Editor’s Note: We’re pleased to introduce this post by LeadPages engineer Emi Lyman. As a member of our Inclusion and Diversity team, Emi has presented on women in tech and worked behind the scenes to build a diverse company culture at LeadPages. Today, she’s sending a special message to women who code.

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Dear Women Who Code,

Whoa, you code? That’s awesome. Nice work for sticking with it, for believing in your ability, and for getting this far.

I hope that your path through the tech industry has been smooth and full of delight in learning new technologies. I hope that it has been full of teams that function well and leadership that celebrates differences.

If it has, then read no further, and please come join our Engineering team at LeadPages! We will continue to delight your mind by having you solve the world’s lead-generation conundrums with frameworks and technologies that are on the edge of what is known to be possible.

Click here to see our open positions

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

But if your path has been less smooth, if you started coding as your second or third career, if you intentionally do not put photos of your kids on your desk or mention them in interviews, if you are often mistaken for a graphic designer, if you keep trying to advance your career with little success, if every few months you have a day or a week where you consider switching careers or ceasing to write code . . . then you especially should drop whatever line of code you were just writing and come start building awesome things with our Engineering team at LeadPages.

We at LeadPages need you, we want you, and most importantly, we will value you.

Our industry isn’t saying it, so here at LeadPages I’m going to say it. With 41% of women leaving coding positions after 5 years and with an estimated 700,000 open seats for developers by 2020, we need you.

With successful venture-capital backed businesses having, on average, two times more women in the highest ranks than their unsuccessful peers, we want you.

With teams of people with diverse training and experience typically performing better than more homogenous teams, we value you. The statistics prove that hiring women will do more for LeadPages than simply fill the open positions on our teams.

Now, I can’t promise that you’ll never encounter another microaggression or sign of bias again once you’re safely within our four walls—though I wish I could. I wish I could invite you into a dream world of rainbows and talking unicorns that tell you you’re awesome every day (if that’s what you’re into). But that wouldn’t be the truth.

The truth is, we are still building on LeadPages’ great culture to create an amazing culture. We are working diligently to create a place that obtains and retains a diverse team, and we’re aiming for real and lasting change. Here’s what we’ve done and what we’re actively doing:

1. We’ve built a fiercely compassionate leadership team that will listen to you. They will celebrate your ideas and they will hear your criticism. They will bolster you and they will put you in positions where your voice can be heard and where you can lead others.

2. We have advocates in high places. Our VP of Engineering, Senior Manager of Engineering and Head Engineer are all actively involved in making sure we retain a positive environment in which women engineers thrive. LeadPages’ co-founder and CSO, Tracy Simmons, understands the challenges that women face in the tech industry and continually goes above and beyond to ensure that our environment is inclusive for women engineers.

3. We are including women in as many interviews as possible so that everyone we’re interested in hiring sees women as leaders and as equals at LeadPages from the very beginning of their relationship with us.

4. We are developing standardized processes for interviewing and onboarding in order to protect marginalized groups and maintain our high levels of productivity.

5. We have resources in place for new mothers and fathers. This includes flexible working hours, a private room for pumping and storing milk, two work-from-home days per week, and unlimited paid time off.

6. Via a partnership with Penumbra Theater, we have started a series of company-wide, mandatory diversity trainings to increase awareness of microaggressions and biases not only around gender, but also around race, ethnicity, sexual orientation, country of origin and religion.

7. We promote volunteer opportunities that aim to increase women’s presence in technology, and we recently hosted Minneapolis’ first ever all-women hackathon, Hack the Gap.

8. We’re continually talking about gender in the tech industry and implementing actionable items. In other words, this list isn’t going to stop at number 8.

Creating lasting changes in the culture takes time, and, to be real with you, it might not always be easy. You’ll still be one of the few. You still may have days when someone shoots down your idea a little too quickly, talks over you, or forgets that you’re a full-stack developer. You’ll still have days when you majorly undermine your own self-confidence.

This means you’re still going to have to be a fierce pioneer and tough cookie. But the difference is that at LeadPages you can talk to your coworkers, supervisors and leaders to create awareness and change these industry-wide patterns.

Because of this openness, you’re not going to have to be tough forever. We are doing the hard work and are having the difficult conversations.

Because we need you, we want you, and we value you, we will do our darnedest to make LeadPages the best place you’ve ever worked.

So before you consider any other option, check out our open positions. Come be a part of changing our culture and, in turn, help change the culture of our industry.

Click here to see our open positions

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.


Are you a woman who codes? What opportunities or barriers have you noticed while navigating the tech world? Tell us in the comments.

  • What’s the big deal? We’ve had a female webmaster since Day 1. We hired according to skill, and it never occurred to us to consider anything else. You mean others don’t do the same? How odd.

  • I love the honesty in this article, and I wish more companies had just a dash more of it.

    Thank you for not saying this will be easy and that your culture is perfect. Thank you for acknowledging the difficulties that lie ahead for women and other minority groups to feel welcome and valued, even at your own company. Thank you for putting in the hard work now to make it easier later. Thank you for not sugar-coating it.

    I really do hope that that you all continue on this path of growth and learning.

    • Daphne Sidor

      Thanks for the kind words, Holden! It isn’t necessarily a smooth road, but I think we are making it smoother every day.