16 of the World’s Sharpest Entrepreneurs Are Speaking at Converted 2016. Get to Know Them Here.

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It still packs a ridiculous amount of insight and inspiration into just two days. But in just about every other way, Converted 2016 is shaping up to be nearly twice as big as last year’s conference (the first one Leadpages ever held).

On October 18–19, you’ll find more learning and networking opportunities. More guests, period. And a lineup of speakers that is going to be truly spectacular.

We can now confirm our incredible lineup of speakers who are among the best in the world at what they do. They’ve taken their own skills and expertise in areas from psychology to voice acting to video games and transformed them into scalable businesses and speaking careers that change the lives of their listeners.

Read more “16 of the World’s Sharpest Entrepreneurs Are Speaking at Converted 2016. Get to Know Them Here.”

How to Nail a Sales Promotion and Hit Your Numbers This Month—in 48 Hours or Less

How to Nail Your Next Sales Promotion

It’s end of the month. If you’re a marketing manager, you know what that means.

This is it. D-day. The day of reckoning when your sales for the month will be tallied. Numbers will be crunched. Analytics will be consulted to point out your successes (or lack thereof).

Your boss (and your boss’s boss) will want some answers for why your sales numbers aren’t quite up to your admittedly optimistic expectations. (Cue the scary music.)

If you are your own boss, it’s almost worse. It’s the time of the month when you have to own up to your failures, and count this month as another learning experience.

Or do you? Well, not if I have anything to say about it.

The fact is, if you already have a product to sell, then you can run a quick sales promotion in less than 48 hours and turn your numbers around. In this post, I’m going to show you exactly what you need to run a last minute sales promotion for your business.

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Should You Bother with Thought Leadership? Yes—If It Pulls Its Weight As Marketing

How to to Create Thought Leadership That Doubles as Your Strongest Marketing

“Thought leadership” is one of those terms that gets tossed around a lot in the business world, but personally, I’ve never felt totally comfortable using it.

Maybe it’s because it has the ring of industry jargon, maybe it seems a little presumptuous, but it’s mostly because I don’t think anybody totally agrees on what it means.

A CEO of a Fortune 500 corporation writing a book on the business philosophies that made them successful—that’s clearly thought leadership, right?

Or a tech founder giving a TED talk. That has to be thought leadership.

But what if you’re just an average business owner or marketer? Can you really call yourself a thought leader (without worrying about getting laughed out of the room)?

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Networking Tips for Entrepreneurs: How to Use a Big Event (Like Converted ’16) to Build Real Connections

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There are so many theories about networking. From 50 cups of coffee to never eating alone to the the five-minute favor, the abundance of popular networking techniques out there makes two things clear:

1. We all find value in meeting people in person and growing your network. It can help you make connections that can grow your business, make sales, or help you make the next step in your career.

2. We haven’t really figured out how to do it yet—not in a way that reliably feels natural and gets results.

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