Originality is valuable in marketing. But it’s not everything.
Take landing pages, for instance. Most of the time, you don’t want to reinvent everything from the ground up. As creative and unique as your offer is, it’s likely to be best served by a page that combines time-tested elements that have been proven to convert in the past.
In other words, landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience.
But which elements do you need? When you’re just starting out, sometimes it’s hard to even get a grasp on all the possibilities out there.
Read more “The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success)”
Jennifer Paphatsalang is responsible for guiding new Leadpages customers through their first 30 days. She helps them get up to speed with email onboarding sequences, e-courses for self-paced training, and live training webinars every Wednesday. In this episode, she’ll share her advice for getting customers using your products successfully and feeling good about the investment they’ve made.
Read more “ConversionCast: How to Boost the Lifetime Value of Customers | Episode 1.11 with Jennifer Paphatsalang”
Josh Braaten is the Senior Director of Marketing at Leadpages, where he oversees and supports a number of marketing channels while helping execute the company’s product vision.
Read more “ConversionCast: How Your Shopping Cart Can Close the Deal | Episode 1.10 with Josh Braaten”
For many B2B companies, every conversion is high-stakes.
You might sell a $1,000 annual subscription or a $3,000 product that accounts for a large percentage of your company’s revenue.
Moreover, your customer isn’t a single person with a credit card. They are a team of decision makers with internal and external business goals just like you.
That’s why not all of the landing page techniques that work for B2C companies or solopreneurs will help your business grow. You need B2B landing page best practices to increase your conversions.
Read more “5 Beyond-the-Surface B2B Landing Page Best Practices to Fill Your Lead Pipeline”