Should Your Business Really Have a Blog? (And What Should Go on It?)

What Should Really Go on Your Business's Blog?

Does your business have a blog?

If the answer is no, maybe one of these reasons rings a bell …

“I’m not sure we could find the resources—or that it’d be worthwhile if we did.”

“We tried it, but it was hard to justify the time when we couldn’t really measure the ROI.”

“Honestly, the CEO isn’t much of a writer. And I know no one would be interested in hearing from me—I’m just a midlevel marketing manager.”

“I work in a pretty buttoned-up industry. We don’t want to give away our secrets or let people look behind the scenes. Otherwise, what would clients pay us for?”

“Ugh, don’t remind me. And please don’t click the ‘Blog’ link on our website. The same 6 posts have sat there since 2009, and I’ve been meaning to do something about it since 2013.”

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How Gabby Wallace Added 25K New Email Subscribers with YouTube

 

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Our Guest:

Gabby Wallace is a video marketing expert, especially in the world of Youtube. She built her own business, Go Natural English, seven years ago on Youtube based off of her background as an english language teacher. She runs a website for her business as well at gabbywallace.com.

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Leaddigits Roundup: 10 Ways to Reach Your Audience in Unexpected Places (Wherever Their Phones Go)

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I’ve been pretty wowed by the innovative uses people have found for Leaddigits, our text-to-opt-in tool, in its year-or-so of existence.

It’s especially impressive because … you can’t really just lift what works on your website and turn it into a successful Leaddigits campaign.

I mean, you can. These campaigns are really easy to set up. But they perform best when you give careful thought to:

Read more “Leaddigits Roundup: 10 Ways to Reach Your Audience in Unexpected Places (Wherever Their Phones Go)”

​How Jason Swenk Got A 94% Survey Response Rate

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Our Guest:

Jason Swenk helps marketing and advertising agency owners scale and get to the next level of their business. He educates through his stories, mistakes, and successes of his ventures. He runs a media company and has been in the digital marketing space for over a decade.

Read more “​How Jason Swenk Got A 94% Survey Response Rate”