Editor’s Note: We’re pleased to introduce this guest post from Chris Huntley. The founder of Huntley Wealth Insurance Services, Chris has also become a sought-after advisor to other entrepreneurs hoping to apply new online marketing tactics in tradition-minded industries. Chris’s site recently passed the 1-million-visitor mark, and in this post he’ll share how he got that traffic and turned it into valuable leads.
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Every day, I get an email from an insurance agent who is struggling, begging me to explain how I generate life insurance leads online.
Wait a minute!
These guys want my advice?
The irony is laughable.
Eight years ago, I was over $40,000 in credit debt and couldn’t rub two pennies together (unless I borrowed them).
Read more “Guest Post: 10 Essential Lessons I Learned from My First Million Visitors (and What I Did with All That Traffic)”
John Dwyer runs a consulting business in Australia where he coaches small to medium sized businesses in marketing systems. He helps businesses create direct response marketing campaigns and alternatives to print advertisements.
Read more “How One Unexpected Business Used Free Beer to Get Too Many Customers (with John Dwyer)”
“So, how do you choose the pages that make it into your landing page roundups?”
Someone asked me that a few weeks ago, and I had to admit: it’s pretty unscientific.
Not that we try to pretend otherwise. The title itself notes that these are simply our favorite pages—the most appealing, innovative, and engaging landing pages the Leadpages team has discovered in the past month.
But this month, things are a little different. That’s because one of our business analysts put together a neat script that automatically tells us which landing pages are getting the highest conversion rates, week by week, right in our Slack channel. (We’re talking conversion rates north of 60%, in many cases.) Which means that now we have a way to continually pull some of the best-performing pages of the month into our monthly roundups.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from November 2016”
Chris Dayley started his own conversion rate optimization agency in 2014 after six years of experience in the digital marketing space. He founded his company because other CRO agencies he was searching for were over priced and he realized he could do CRO better and cheaper by starting his own agency. His company merged with another agency called Disruptive Advertising (disruptiveadvertising.com), where he is now the VP of website testing and optimization.
Read more “The CTA Tweak That Boosted Opt-In Rate By 38% (with Chris Dayley)”