John Tedesco Will Succeed Me as CEO (But I’m Taking on a New Role at Leadpages)

We’ve got a lot to go over here, so . . .

Let’s Cut to the Chase

I am absolutely thrilled to announce that effective August 1, our current COO, John Tedesco, will succeed me as the CEO of Leadpages and I will continue as Chairman of the Board. Here’s the press release.

John’s appointment concludes a search kicked off by myself, the board, and our C-level execs. It’s an exciting move for the future of Leadpages. John has my utmost support.

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6 Health & Fitness Experts Flex Their Conversion Marketing Muscles (and How You Can, Too)

conversion marketing, health and fitness, playbook

Gain More Fitness Clients with the Conversion Marketing Playbook: Health & Fitness

We believe any business—from solopreneur venture to Fortune 500 company—can benefit from strategic conversion marketing. The tactics essential to conversion marketing can be used to nurture and inform prospective customers through your entire funnel.

A few months ago, we decided to create new resources that could help people find success with conversion marketing no matter what industry they are in.

With guides specific to your industry, there’s no guessing what may or may not work for you. We’ll only give you tips that have been proven to work in your field.

Our very first guide is now here; the Conversion Marketing Playbook: Health & Fitness.

Inside, six health and fitness experts share their top tips for how they use conversion marketing to fuel their businesses.

Whether you’re a trainer, gym owner, nutritionist, or health and fitness enthusiast, this playbook will tell you how conversion marketing is what your fitness business needs to earn more clients.

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Guest Post: Need to Write Sales Copy But Hate Sounding “Salesy?” Try Selling Through Storytelling

How to Write Better Sales Copy Through Storytelling

Editor’s Note: We’re pleased to present this guest post from Melissa Williams, a Conversion Marketing Certified copywriter and the founder of Brand Meets Copy. Today, Melissa’s sharing the methods she uses to help her clients create authentic, actionable copy for their sales landing pages and beyond.

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When it comes to writing sales copy, do you freeze up?

Maybe you don’t know what to say (or what not to say) when it comes to selling your stuff. You see a bunch of super salesy messages all around you and you start to worry that your marketing will be too “salesy” as well.

If that describes you, you’re not alone! Many well-meaning business owners end up scaring off some of their best potential customers because once their laptop comes out, so does the snake oil. Or, conversely, they’re so afraid to write the wrong thing that their sales copy fails to make any impression at all.

But it doesn’t have to be this way. There is a way to sell your stuff without sounding sleazy or using ridiculous amounts of hype—and it doesn’t take a communications degree or 10 billion hours of practice to get it right.

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Leadpages Product Update: New Templates + Drag-and-Drop Builder Features

 

This July has been a blast at Leadpages.

(And we’re not even talking about all the fireworks we set off during our Fourth of July festivities.)

We’re talking about our July product updates. We’ve been fine-tuning the drag-and-drop builder and adding to our template library to make Leadpages even more versatile to meet your goals.

And while these updates might not bring the boom like a stack of fireworks, they should get just as many “oohs” and “ahhs.” See what Leadpages has in store for you this July.

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