Guest Post: Need to Write Sales Copy But Hate Sounding “Salesy?” Try Selling Through Storytelling

How to Write Better Sales Copy Through Storytelling

Editor’s Note: We’re pleased to present this guest post from Melissa Williams, a Conversion Marketing Certified copywriter and the founder of Brand Meets Copy. Today, Melissa’s sharing the methods she uses to help her clients create authentic, actionable copy for their sales landing pages and beyond.

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When it comes to writing sales copy, do you freeze up?

Maybe you don’t know what to say (or what not to say) when it comes to selling your stuff. You see a bunch of super salesy messages all around you and you start to worry that your marketing will be too “salesy” as well.

If that describes you, you’re not alone! Many well-meaning business owners end up scaring off some of their best potential customers because once their laptop comes out, so does the snake oil. Or, conversely, they’re so afraid to write the wrong thing that their sales copy fails to make any impression at all.

But it doesn’t have to be this way. There is a way to sell your stuff without sounding sleazy or using ridiculous amounts of hype—and it doesn’t take a communications degree or 10 billion hours of practice to get it right.

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Leadpages Product Update: New Templates + Drag-and-Drop Builder Features

 

This July has been a blast at Leadpages.

(And we’re not even talking about all the fireworks we set off during our Fourth of July festivities.)

We’re talking about our July product updates. We’ve been fine-tuning the drag-and-drop builder and adding to our template library to make Leadpages even more versatile to meet your goals.

And while these updates might not bring the boom like a stack of fireworks, they should get just as many “oohs” and “ahhs.” See what Leadpages has in store for you this July.

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Landing Page Roundup: Our Top 10 Favorite Pages from June 2017

10 of the Best Landing Pages We Found in June 2017

Friendly. Inspiring. Whimsical. Impressive.

No landing page can—or should—be all things to all visitors. Instead, the best landing pages use copy, design, and imagery to create a highly specific mood that springs from their brand and enhances their offer.

These 10 landing pages we loved last month are wildly different in terms of style and tone. But each one has the discipline to stick closely to the unified image its creator wants to project. As a result, these pages are extremely easy to follow—and once you’ve taken in the offer, they make it easy to commit.

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5 Things You Need to Create Successful Landing Pages (Hint: You Won’t Find Them on the Page)

When it comes to landing pages, you can buy conversion-proven templates, hire a copywriter, and even purchase a great stock photo for your page’s hero image.

But you can’t really buy everything a high-converting landing page needs to be successful.

There are a few parts that need to come right from you (and not your landing page platform). These are the parts of your landing page that are driven by your own personal and business goals, and those are decisions a landing page tool can’t make for you.

Read more “5 Things You Need to Create Successful Landing Pages (Hint: You Won’t Find Them on the Page)”