5 Things You Need to Create Successful Landing Pages (Hint: You Won’t Find Them on the Page)

When it comes to landing pages, you can buy conversion-proven templates, hire a copywriter, and even purchase a great stock photo for your page’s hero image.

But you can’t really buy everything a high-converting landing page needs to be successful.

There are a few parts that need to come right from you (and not your landing page platform). These are the parts of your landing page that are driven by your own personal and business goals, and those are decisions a landing page tool can’t make for you.

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The Right Ad, the Right Landing Page, the Right Moment: A Simple Facebook Ads Framework for Local Businesses

Facebook Ad Landing Page Tips

As of April 2017, 65 million businesses had a Facebook page.

And yet only about 5 million businesses were advertising on Facebook—less than 8%.

Why the massive gap?

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[Case Study] The Simple Social Media Challenge That Helped Triple Side Hustle Pro’s Business

The passionate ones. The changers of the status quo. Those who put in hard work at their 9-to-5, come home, and start working even harder on their own business.

They are the side hustlers. And they are exactly who Nicaila Matthews helps every day.

Nicaila is a side hustler herself. Her day job is impressive enough: she’s Senior Manager of Social Marketing at National Public Radio. Since last year, Nicaila has been writing, recording and producing Side Hustle Pro—a podcast that highlights bold black women who’ve made their passion projects into full-time endeavors.

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Landing Page Roundup: Our Top 10 Favorite Pages from May 2017

10 of the Best Landing Pages We Saw in May 2017

While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.

Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.

If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.

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