Should You Be at Converted 2016? 4 Ways to Tell Whether Your Business Will Benefit

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Almost every month, you can find someone from Leadpages at a marketing or business-growth conference somewhere in the country.

And I have to admit … I’m often a little envious as my coworkers head off to the airport, business cards and Leadpages swag in hand. A couple of days to escape from your ordinary routine, travel somewhere fun, and connect with people you’d never have the chance to meet otherwise? Sign me up.

But realistically, I know that conferences aren’t just a chance to kick back, relax, and stare at pretty slide presentations.

In fact, if the conference is a good one, you leave feeling a weird mix of exhaustion and new energy. Your brain is stuffed full of new ideas to transform your day-to-day work (or maybe even your entire business plan). And you know that just as soon as you get a good night’s sleep and let it all sink in, you’ll be ready to spring into action.

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Landing Page Roundup: Our Top 10 Favorite Pages from June–July 2016

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Prove it!

That’s what at least some of your visitors are saying when they arrive at your landing page and start taking in the claims it makes. And if you can’t back up what you’re saying, they’re likely to hold your offer at arm’s length.

Fortunately, there are a hundred ways to make your landing page exude trustworthiness and authority. Some—think testimonials and reviews—are obvious. Others are much subtler, little things that whisper “This place is legit” as visitors scroll.

Can you spot the different kinds of proof in this month’s roundup of great landing pages from the Leadpages community? Follow along as we analyze exactly how the 10 best pages we’ve discovered lately support their claims, then download 8 of the landing page templates that made these powerful pages possible.

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[Cofounder Update] How We Just Lost $1M + The Hardest Product Decision We’ve Ever Made

Note: This is the story of how we lost $1M right after acquiring Drip and (what feels like) the hardest business decision I’ve ever made.

About two weeks ago, Leadpages officially acquired Drip.

It’s been one of the best decisions we’ve ever made. Period.

And a number of decisions we made post acquisition have also been easy.

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Build My Business: A Marketing Plan for a Coffee Shop Regulars Will Love

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Editor’s Note: Welcome to our latest Build My Business post, in which one of our in-house experts, hobbyists, or insatiably curious marketers shows you how they would use Leadpages and other tools to launch a campaign for a hypothetical business. This week, Rachel Wedlund lays out a campaign that could turn a daydream of running a successful cafe into a reality. (Our thanks to reader Tanya Handy, who suggested writing about a bookstore/cafe—we couldn’t fit in the bookstore, but we appreciate the inspiration!)

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Shhh… Don’t tell my boss, but sometimes when I appear to be deep in thought at work, I’m really just fantasizing about opening a coffee shop.

I see people lining up outside Rachel’s Cafe before the doors open each morning, eager to pick up a delectable handcrafted latte. “Remember when we used to like Starbucks,” I hear one patron snootily remark to another, who replies: “I’m so glad we found Rachel’s. It’s just so much better.”

I could go on and on, but while it is fun to daydream, I don’t have any real plans to quit my day job and open Rachel’s Cafe. What really fascinates me isn’t so much the day-to-day operations of a coffee shop—it’s the marketing opportunity.

Since I’m not going into business anytime soon, I’m happy to share my coffee shop marketing plans with you! I’ve developed a campaign designed to attract the kind of customers who’ll make my business a part of their everyday routine—no punch cards needed.

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